Helping Local Businesses Show Up and Grow
Done-for-you marketing strategy to boost your visibility, get more reviews, and turn local searches into real customers.
Hearth and Fern Strategy is a boutique marketing studio serving small businesses in Lake George, Lake Luzerne, Glens Falls, Queensbury, and the surrounding Adirondack region. Specializing in local SEO, website optimization, Google Business Profile setup, and done-for-you content strategy, I help service-based businesses show up online and grow with clarity and confidence.
Whether you need help getting found on Google, improving your website, or creating a visibility plan that works — I offer personalized, grounded marketing support designed to help small-town businesses thrive in a digital world.
From cozy cafés and retail shops to trades, creatives, and wellness pros — Hearth and Fern Strategy helps your business connect with your local audience and convert searchers into loyal customers.
Book A Free Audit
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Book A Free Audit •
Our Services
Jumpstart Visibility Audit
A quick-start solution to get your business found online.
✔ Google Business Profile setup or optimization
✔ NAP (name/address/phone) consistency audit across directories
✔ Custom review request system (print + digital options)
✔ Basic photo + content checklist for better search visibility
✔ Local keyword starter plan
📦 Delivered within 2 weeks
Website Refresh + Optimization
Already have a website? Let’s make it work harder for you.
✔ Website review for mobile, SEO, and user experience
✔ Keyword optimization for local search
✔ Home + About page copy edits
✔ CTA (Call-to-Action) improvements
✔ Site speed + structure tips
📦 Includes video walkthrough of changes and next steps
Website Design & Setup
No website? I’ll build a clean, strategic one for you.
(Using Squarespace, Canva Sites, or Shopify Lite)
✔ Custom 1–3 page website (Home, About, Contact or Services)
✔ Mobile-friendly design
✔ SEO-optimized titles and descriptions
✔ Basic contact form or email capture
✔ Matching Google Business Profile update
📦 Delivered in 2–3 weeks
Hi, I’m Kayla —founder of Hearth and Fern Strategy.
I help small businesses grow through intentional, practical marketing rooted in strategy and service.
With a degree in research and certifications in digital marketing and design, I bring a thoughtful, results-driven approach to every project. Whether I’m optimizing your Google presence or building your website from the ground up, my goal is simple: help your business show up, connect, and grow — without the overwhelm.
I believe your work deserves to be seen, trusted, and supported in your local community — and I’m here to make that happen.
Kayla Combs
💼 How I Can Help
📍 Local Visibility Jumpstart
Everything your business needs to get found online — fast.
✔ Google Business Profile Optimization
✔ Local Listings Cleanup
✔ Website SEO Tweaks
✔ Review Request Templates
✔ 90-Day Content & Promo Plan
✔ Strategy Call + 2 Weeks of Support
📍 Website Optimization
Make the most of what you already have.
I’ll audit and enhance your site to improve SEO, mobile usability, and calls-to-action.
📍 Website Design & Build
Need a fresh start? I’ll create a clean, conversion-friendly website tailored to your local business — with everything you need and nothing you don’t.
🛠 What It’s Like to Work With Me
Friendly, no-fluff strategy sessions
Clear timelines and easy communication
Personalized, done-for-you solutions
A focus on your customer, your brand, and your goals
Whether you need help showing up on Google, revamping your website, or building your first one from scratch — I’m here to make it simple and stress-free.
📞 Let’s Get Started
Want to see where your visibility stands?
Book a free 15-minute audit and I’ll show you 2–3 quick wins you can make right now. No pressure. Just helpful insights.